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Your customers are ready to shop during Prime Day—but will they shop with you? While big brands fight for attention with discounts, your boutique can stand out with a seamless online experience and beautiful product photography that makes customers say “yes” faster. Let’s make your online shop as warm and welcoming as your in-store experience so you can win this Prime Day without racing to the bottom on price.

Let’s Talk Prime Day & Why Your Retail or E-Commerce Store Can Absolutely Win This Week

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Social media marketing is vital to growing your business and standing out. It’s not enough to just post pretty pictures on platforms like Instagram and Facebook, though.  You need a strategic approach that combines compelling visuals (including photos and video) with genuine connection and consistent engagement. If you need help showing up consistently on social […]

Show Up Consistently & Authentically So You Can Stand Out

woman wearing an american flag sweater looking over her shoulder
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You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔

It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.

And here’s the kicker: It’s not just ..

Why Your Website Isn’t Converting – And How to Fix It

join the sites that sell challenge for shopify store owners
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Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.

Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!

How to Create a Shopify Site That Reflects Your Boutique’s Brand

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Hot off the Press

Kassady Gibson at a golf tournament while working as an auditor at Regions, smiling in a golf polo and hat, enjoying a day on the course

Build a Hole-in-One Marketing Strategy for Your Business

Season 1 of the This is Menopause Podcast created and produced by Focus Creative in Fairhope, Alabama

How We Helped a Local Business Strategically Market Beyond Just Fairhope and the Eastern Shore with a Podcast and YouTube Channel

fashion model wearing a green dress

The Season’s Heating Up. Is Your Shopify Strategy?

Allyn Cameron Interiors, Headshot Photography | Fairhope, Alabama

dreamy image of 2 women standing in a restaurant wearing clothes from a women's clothing boutique used to market their business and make more sales

First Impressions: How Your Website Photos Can Boost Your Boutique Business’s Bottom Line

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How the Type of Car Your Ideal Customer Drives Can Help You Create Better Social Media Content

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Stop losing Customers to Competitors: The Three Local Marketing Investments You Need in 2025 To Get Potential Customers to Fall In Love with Your Business

woman wearing an american flag sweater looking over her shoulder

Why Your Website Isn’t Converting – And How to Fix It

Unlock the Power of Visual Branding at the ‘Build Your Own Brand’ Event in Mobile, AL

Gin Duncan | Realtor In-Studio Headshot Session | Fairhope, Alabama

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Focus Creative is a full service digital marketing agency serving small businesses in Fairhope and Birmingham, Alabama, and beyond through photography, videography, social media, websites and more.